At Rufus & Flo, we create social media marketing strategies for businesses to promote products and services, create brand awareness and start a relationship with your target audience.
All our social media posts and ads are graphically designed, branded to ensure your business is exposed and fit with your brand identity.
When creating social media schedules and social media ads, we ensure all your social media channels on Facebook, Instagram, TikTok, Google My Business, Pinterest, LinkedIn reflect your brand, showcase your business services whilst engaging with your audience using the right selection of images, text and quotes.
When should you post on social media?
Good question. When is the best time to post on social media? We will analyse your market, your industry, your competitors as well as your target audience before answering that question.
From there we will create a social media schedule template that we will share with you providing you information on social media post frequency, types of social media posts, ideas of captions.
We will design social media post templates that you can use and edit as you wish.
What about Instagram Hashtags?
Hashtags for Instagram need to be carefully selected to ensure your social media post is getting the optimum engagement from social media platforms.
They are selected based on your target audience, business industry, as well as hashtags engagement and themes of your social media posts.
We will provide a list of selected hashtags that can be used for your brand.
How about Social Media Analytics?
Once your social media posts are created, scheduled, we monitor their effectiveness and report back to you on a regular basis so we ensure you are making the most of your social media posts on Facebook, Instagram, Tiktok, Pinterest, Twitter and LinkedIn.
The beauty about social media is that you can track how much engagement (likes, shares, comments...) your social media strategy is providing. This allows us to make effective changes to your social media strategy to ensure you maximise your presence on Facebook, Instagram, Pinterest, Twitter, Tiktok and LinkedIn. Checking your data allows as well to identify who is responding to your social media presence and what post they particularly like or dislike. This is essential to optimise your digital and social media strategy.
But what about ads on Social Media?
Ads on Instagram, Facebook and LinkedIn are a great way to boost your engagement, create brand awareness and generate leads and sales. At Rufus & Flo, we can help design, create, manage ads on both platforms. Subscribe to our newsletter as we will dig deeper in social media ads on Facebook, Instagram and LinkedIn in an upcoming blog.
Thank you for reading this blog on social media. We hope you enjoyed it.
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