About

Florence Dobbie - Owner at Rufus & Flo

With over 18 years working as a marketing professional, 6 years as a business & marketing lecturer & 2 Masters degrees, I have extensive experience in developing and executing marketing strategies for local and national markets.

I have worked across varied industries including FMCG, food & beverage, education, health, beauty, fitness and trades services. Having worked for small, medium and multinational size companies, I am passionate about implementing strategies to increase lead generation and brand integrity whilst focusing on campaign effectiveness. 

Whether you're thinking about starting your own business, need help with your social media strategy, marketing campaigns and promotions, want some graphic design work or update your website, I will share with you my experience and help you grow your business.

I also currently teach Digital Marketing Strategy, Marketing and Entrepreneurship at Macleay College in Surry Hills and MBA students in Marketing and International Marketing at Federation University and the University of Sunshine Coast.

After being rescued from the kill list 8 years ago, Rufus has adapted very well to staying at home and assisting Florence in her daily tasks.

 

Not very proficient with digital and social media, he brings to the team the best cuddles ever. His specialties include extensive walkies, meat and other delicacy tasting & he is a nap lover.

Based in Sydney, Rufus & Flo is a marketing agency specialising all aspects of business marketing including:

  • marketing strategy and marketing plans

  • brand identity, target market analysis, competitive analysis

  • website creation, content & optimisation;

  • digital and social media strategy

  • graphic design

  • and social media calendar creation

Rufus

With extensive experience in marketing strategy and execution, Rufus & Flo will assist your business in achieving their market growth. Our mission is to work closely with our clients to discover and deliver winning marketing strategies that most efficiently match marketing tactics to markets and specific industries, through deep insights of our customers' businesses based on relationships founded through transparency and trust.

 

"Having worked as a marketing manager for small and medium businesses, I noticed the need for cost-effective customised marketing solutions that bigger marketing agencies do not provide.  At Rufus & Flo, our aim is to support our clients every step of the way."

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